American hip-hop artist August Alsina has partnered with Artcrime Agency to launch Encina, a gender neutral skincare and wellness line which 'encourages all genders to take care of the largest organ on your body, your skin’.

The Product III: State of Emergency hitmaker commented 'This is a new chapter in my creative process and a life event that allowed me to focus on wellbeing for myself and share what I’ve learned on that journey with the world. There has not been a skincare brand that I felt drawn to for my own melanin skin so I created it'.